Start a Blog
Starting a blog gives you an opportunity to create consistent, dynamic content. You can create a perspective and a lore for your business. Your prospects and customers will also have a place to congregate away from the noise of the rest of the Internet. Also, increasing the number of keywords on your page helps your SEO.
Build a Responsive Website
If you have not created a mobile first strategy with a completely responsive website, then stop everything that you are doing. Make this your priority right now. The world of commerce is moving unapologetically into the mobile space. The longer you wait, the more business you miss. You also put yourself behind the eight ball in terms of mobile search rankings, which will absolutely kill your website visibility and marketing potential.
Use Quora and Medium
Proper marketing is all about adding value. Quora and Medium are two sites that companies do not use enough. If your company becomes synonymous with "industry expert," people will naturally find their way to you when they need a solution. Do not be afraid of cannibalizing yourself by answering online questions. People simply want to know they are dealing with an expert before they commit.
Get on Reddit
For certain industries such as tech, a Reddit subpage is a must have. Your audience here is passionate, and if you have their respect, they will do your marketing for you. Keep in mind that Reddit users are usually quite informed about the topics they speak on. Do not try to fool them or dance around issues in conversations.
LinkedIn Groups
You can find a highly targeted audience of high quality prospects on LinkedIn. When you join groups that are based around a topic area, you already know that people who are reading your content are highly interested in the topic. You can write blogs that answer pressing issues and use your current network to connect to decision makers.
Instagram Influencers
One of the best and most cost effective inbound marketing strategies is to use Instagram influencers to help you market. These are people who know how to include your products in content without being overbearing. You also have access to a highly specific audience, improving the quality of your prospects. Lastly, these influencers are some of the most affordable pitchmen you could ask for - at least now. Make it happen before everyone jumps on the bandwagon and drives the price up.
YouTube Tutorials
How to videos on YouTube are a great way to connect with your audience and solidify your expertise in your field. YouTube videos also have the capacity to go viral, which basically means that you get free marketing without spending more money. Tutorials also maintain their value, so you get marketing that lasts.
Email Stories
How do you email your customers without spamming them? Tell a story. You can reach your prospects in a very intimate and ongoing way if you can master this technique. The secret is to relentlessly add value, be highly entertaining and keep them coming back for more. You can also embed links in your emails to connect prospects directly to your landing pages and show off your newest sales (judiciously, of course).
Building Trust on Yelp
Review sites are here to stay, and the average online consumer will be checking Yelp or another review site before trusting you with money. Instead of running from the challenge, turn to it and engage your reviewers directly. They will appreciate the effort, and you should gain credibility. Moreover, you get to see firsthand what people find unsavory about your products. Use this as an opportunity to fix the problems before your competition picks up on the hole in the market.
Forum Contributions
Most industries have industry specific message boards and forums with great discussions about various hot topics in that industry. Get involved. This is another place that will give you plenty of qualified prospects. As long as you can gain trust here as an expert, you have a chance to do some great business very quickly. You can also build a good link profile that builds up your landing page SEO.
